Tuesday, January 27, 2009

Invest in creating lasting relationships

When you create wealth through your business, and your practice is your business, you are truly wealthy indeed. It is a means by which you add the greatest value to society while deriving the greatest financial rewards in return. We are here to serve and should receive the compensation we deserve.

You should invest in your practice and on the things that will make you unique in your community, increase your service, improve your results and create lasting relationships!

I am sure you get good results but then again you are suppose to. That is what a patient expects. So if you think about it they might tell a friend or two that you are good but so what. That might keep the practice in a slow growth or survival mode. If you get good results with a patient, give them more service than most and build a strong relationship with them, their going to tell everybody how great you and your practice are. There is a big difference between good and great. Great means growth. We all need growth. You can do it in many ways but in these economic times you might not want to spend a lot on external marketing and do more internal marketing; growth from within which will eventually bring you growth from the outside.
You need a plan and a system. You can not negate the importance of some external marketing, so if you only do a little why not use a big name to do it with.
Why not do some external marketing with the famous Jack LaLanne name and the
Stay Fit Seniors™ Program associated with your name. Now after you get the attention of the public and they come in you can start your very cost effective internal approach.

Remember results, unique and extra service, but don't forget about the importance of relationships. You see the way we see it the more you develop relationships with your patients the longer they stay, the easier to educate them and the more referrals they bring into your practice.

Stay Fit Seniors allows you to have the Big name celebrity, be unique, give extra service, have a longer time to educate and what I feel is the most important thing build strong lasting relationships. My seniors would practically walk through fire for me. There is no better group of patients that are compliant and love to brag about their doctor and his unique approach. Physical, mental, social and spinal well being are all part of the Stay Fit Senior investment. This investment in you, your practice/ business and your seniors will give your economic stability in this uncertain time.

You tap into serving the fastest growing segment of the population as a great chiropractor, not just a good one. You are removing subluxations and the exercise stabilizes the spine, lowers cholesterol, blood pressure, weight and increases bone density. The Stay Fit Seniors program gives you so many ways to grow a long healthy relationship with a senior so you become great in their eyes. That my fellow chiropractors is worth every bit of an investment in your practice, and future.

Seniors need to save money just like we do, so share this community unique care protocol with no financial barrier and have seniors call you. You will better serve them!

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