Attach yourself to Jack LaLanne and Stay Fit Seniors by Roger Russo D.C.

Why attach yourself to Jack LaLanne and Stay Fit Seniors? Why does one attach oneself to anything bigger than oneself; to become bigger! When I started the concept in 2004 I wanted to attach my practice and chiropractic to the growing fitness trend and take my patients to the very best level of health. This trend was and has become bigger than me and bigger than chiropractic. I became part of something bigger but guess what happened? Dr Lauro wanted to open up one as well and together we became bigger than we were. Once we did that is when things started to really happen. We were separate offices with our own identities but connected through this fitness trend and the Stay Fit Seniors Program. The perception in the communities was tremendous. We realized we had to bring this to the profession and that is when Dr Lauro reminded me of something. He said you always say," Attach yourself to something bigger than you are and you become bigger" so we need to attach Stay Fit Seniors to something or someone bigger than we are.
He was right and we attached ourselves to the "God Father of Fitness" himself Jack LaLanne,
who is a chiropractor. You see its all about perception. Five years from now, ten years from now, when we have hundreds of locations around the country and in most chiropractic colleges we will all be part of something bigger but remain separate expressions of chiropractic. That's the power of branding. We all remain individual practices but connected to a quality turn key system with top shelf equipment and procedures, marketing and branding with Jack LaLanne working for us and with us to spread chiropractic. If you like go to the following link http://www.intelligentgraphix.com/Stay_fit/Ad_Materials/08180_2pg_ad_Russo.pdf
and see an example of branding. Imagine your office name and number on there instead of mine. For fun dial the 866 number and listen to Jack LaLanne talk about Stay Fit Seniors to patients. That 866 number answers 24/7 with a live operator just in case your office is closed.
WOW!