The Senior Advantage by Anthony Lauro D.C.

If you desire to specialize, consider the 60-plus age group.
The Senior Advantage is catering to the needs of the 60-plus crowd which is appealing for a number of reasons:
• More care needed. This group needs chiropractic care more than any other group. Spines of individuals older than age 60 who have never experienced regular chiropractic care have a degree of degeneration and loss of normal spinal mechanics that necessitate chiropractic care.
Most people in this group also take medication(s) for a variety of health problems. The need to take medication indicates poor health, and anyone who is in poor health can benefit from chiropractic care.
• Large demographic. This group also has large numbers. According to the U.S. Census Bureau, individuals age 60 and older comprise more than 16 percent of the total population.
Over the next 15 years, approximately 40 million baby boomers will become senior citizens and they will be able to afford chiropractic care.
• Great amount of disposable income. Baby boomers control more than 70 percent of all disposable income, with $2 trillion in spending power and more than $1 trillion of that spent on goods and services.
• Compliant. This group is more likely to follow the recommendations of their doctors and follow through with care plans. They also prefer morning or early afternoon appointments, when most chiropractic offices are not busy.
PROBLEM: INSUFFICIENT EXERCISE
Research is showing that everything from heart disease to Alzheimer’s can be helped through exercise. The National Institutes of Health, many gerontologists, and researchers have found exercise to be the closest thing to an anti-aging pill that exists. People who are physically fit measure 10 to 20 years younger biologically than their chronological age.
Seniors are responding to this information. The International Health, Racquet and Sports Club Association (IHRSCA) reports the willingness of seniors to exercise has increased 350 percent during the past 20 years.
Although seniors are willing to exercise, getting fit is not easy for them to accomplish because the fitness industry has left out seniors. Seniors prefer to exercise alone or with people their own age.
A SOLUTION FIT FOR SENIORS
A solution fit for seniors (and practices) is circuit training to all patients age 60 or older who are receiving regular chiropractic care. This is a win-win situation: Seniors win because they get regular chiro-practic care and exercise; you win because you gain lifetime patients and an excellent source of referrals.