We are all hearing about catering to a niche market. If you want to make it in 2009 and into 2010 get focused on a niche market. Niche markets can be anything from herniated disc specialist, carpel tunnel, fibromyalgia, headaches, the list goes on an on. You know what,this advise is good. If you are trying to do all and be all in the public arena you will attract a small portion of that public. If you niche your practice you will have to target the special needs of a group and hope that it has a big enough draw while making you be the stand out specialist in that area. However that specialty better have exposure to a large group of people and also brings with it an inherited problem. The problem becomes pigeon holing your practice. You don't want to do that because while you are the specialist in your chosen area you still would want collateral referrals, right?
Do you want to have a niche in the fastest growing and largest segment of the population? Do you want to have a niche practice with the segment of the population that can use you the most? Do you want a niche practice with the most compliant group of the current population out there?
Stay Fit Seniors is the Gold Standard of exercise for seniors when they leave the safety of their homes and is creating a niche practice that answers yes to all of those above questions. We make you an expert in that field. Being associated with Jack LaLanne makes you an expert in that field. Yes, Stay Fit Seniors and Jack LaLanne makes you an expert in senior fitness because it fits the needs of what the media and the medical doctors have been trying to get the seniors to do.
OK, your right Dr. Russo, it makes sense but what about the pigeon hole? Stay Fit Seniors is the only program that I know of that consistently leads to collateral referrals because referrals are built into the system. You see while we are oxygenating the brain we are stimulating brain function for an hour a week with health visions educational videos. I know you might have them in your waiting room and a patient might watch while waiting for you but why not have them watch it for an hour a week. They are learning why their children, grandchildren, friends and whoever needs chiropractic all while exercising two times a week in your office.
It is no wonder why Stay Fit Seniors is the Gold Standard for senior exercise. Physical, mental, social and spinal well being is that standard of excellence that we want you to be part of.
Our system is turnkey from start up to everyday running.
In this economy you have to niche your practice, give more service
and do not forget about collateral referrals.
Wednesday, March 18, 2009
Sunday, March 8, 2009
Serve more and have fun with the "Gold Standard"!
Parker College and Dr. Mancini are the newest and biggest voice yet in our mission to help thousands of chiropractors help millions of seniors. Several years ago it was just the two of us.In the last year and a half six other locations came on and now Parker College is our ninth location. My hat comes off to every single one of our original six visionary chiropractors, Dr. Mancini and Parker College. Credibility and certainty about our program has arrived. The movement towards a more holistic approach of wellness is here to stay and so are we.
In these economic times we need a change and in this health care climate we need a change as well. Politics a side one thing is certain; cutting heath care costs, prevention and preventative services are going to be the new buzz words along with more value spent per dollar in your office. Whether paid for or not, prevention is key and Stay Fit Seniors has created the "Gold Standard" for Senior exercise. Our program of physical, mental, social and spinal well being is the "Gold Standard".
Stay Fit Seniors is not only removing subluxation but providing physical, mental, social and spinal well being to our seniors. We are stimulating brain function, educating them about chiropractic care, having a positive mental attitude, nutrition, all while exercising their heart, lungs and every major muscle group in their body; along with having fun!
Is that not what a practice is all about? Fun and promoting health? How do you define fun? Stay Fit Seniors defines fun as removing subluaxtion in an adjusting room and knowing that you are changing the lives of up to fourteen people in the Stay Fit Room. Wow! Two hands working and fourteen other people lowering there blood pressure, cholesterol, weight, and increasing muscle mass, bone density, while having fun and doing it all on their own! Yes you read it right, on their own. The entire program is turnkey from start up to self running, everyday.
To me fun is energy in the office, seeing results in my patients and seeing them having fun. The best part of fun is not wondering where the next new patient is coming from or how long they are going to stay. So whether you already get a lot of new patients or have a high PVA you can always use more, serve more and have more fun!
In these economic times we need a change and in this health care climate we need a change as well. Politics a side one thing is certain; cutting heath care costs, prevention and preventative services are going to be the new buzz words along with more value spent per dollar in your office. Whether paid for or not, prevention is key and Stay Fit Seniors has created the "Gold Standard" for Senior exercise. Our program of physical, mental, social and spinal well being is the "Gold Standard".
Stay Fit Seniors is not only removing subluxation but providing physical, mental, social and spinal well being to our seniors. We are stimulating brain function, educating them about chiropractic care, having a positive mental attitude, nutrition, all while exercising their heart, lungs and every major muscle group in their body; along with having fun!
Is that not what a practice is all about? Fun and promoting health? How do you define fun? Stay Fit Seniors defines fun as removing subluaxtion in an adjusting room and knowing that you are changing the lives of up to fourteen people in the Stay Fit Room. Wow! Two hands working and fourteen other people lowering there blood pressure, cholesterol, weight, and increasing muscle mass, bone density, while having fun and doing it all on their own! Yes you read it right, on their own. The entire program is turnkey from start up to self running, everyday.
To me fun is energy in the office, seeing results in my patients and seeing them having fun. The best part of fun is not wondering where the next new patient is coming from or how long they are going to stay. So whether you already get a lot of new patients or have a high PVA you can always use more, serve more and have more fun!
Tuesday, January 27, 2009
Invest in creating lasting relationships
When you create wealth through your business, and your practice is your business, you are truly wealthy indeed. It is a means by which you add the greatest value to society while deriving the greatest financial rewards in return. We are here to serve and should receive the compensation we deserve.
You should invest in your practice and on the things that will make you unique in your community, increase your service, improve your results and create lasting relationships!
I am sure you get good results but then again you are suppose to. That is what a patient expects. So if you think about it they might tell a friend or two that you are good but so what. That might keep the practice in a slow growth or survival mode. If you get good results with a patient, give them more service than most and build a strong relationship with them, their going to tell everybody how great you and your practice are. There is a big difference between good and great. Great means growth. We all need growth. You can do it in many ways but in these economic times you might not want to spend a lot on external marketing and do more internal marketing; growth from within which will eventually bring you growth from the outside.
You need a plan and a system. You can not negate the importance of some external marketing, so if you only do a little why not use a big name to do it with.
Why not do some external marketing with the famous Jack LaLanne name and the
Stay Fit Seniors™ Program associated with your name. Now after you get the attention of the public and they come in you can start your very cost effective internal approach.
Remember results, unique and extra service, but don't forget about the importance of relationships. You see the way we see it the more you develop relationships with your patients the longer they stay, the easier to educate them and the more referrals they bring into your practice.
Stay Fit Seniors allows you to have the Big name celebrity, be unique, give extra service, have a longer time to educate and what I feel is the most important thing build strong lasting relationships. My seniors would practically walk through fire for me. There is no better group of patients that are compliant and love to brag about their doctor and his unique approach. Physical, mental, social and spinal well being are all part of the Stay Fit Senior investment. This investment in you, your practice/ business and your seniors will give your economic stability in this uncertain time.
You tap into serving the fastest growing segment of the population as a great chiropractor, not just a good one. You are removing subluxations and the exercise stabilizes the spine, lowers cholesterol, blood pressure, weight and increases bone density. The Stay Fit Seniors program gives you so many ways to grow a long healthy relationship with a senior so you become great in their eyes. That my fellow chiropractors is worth every bit of an investment in your practice, and future.
Seniors need to save money just like we do, so share this community unique care protocol with no financial barrier and have seniors call you. You will better serve them!
You should invest in your practice and on the things that will make you unique in your community, increase your service, improve your results and create lasting relationships!
I am sure you get good results but then again you are suppose to. That is what a patient expects. So if you think about it they might tell a friend or two that you are good but so what. That might keep the practice in a slow growth or survival mode. If you get good results with a patient, give them more service than most and build a strong relationship with them, their going to tell everybody how great you and your practice are. There is a big difference between good and great. Great means growth. We all need growth. You can do it in many ways but in these economic times you might not want to spend a lot on external marketing and do more internal marketing; growth from within which will eventually bring you growth from the outside.
You need a plan and a system. You can not negate the importance of some external marketing, so if you only do a little why not use a big name to do it with.
Why not do some external marketing with the famous Jack LaLanne name and the
Stay Fit Seniors™ Program associated with your name. Now after you get the attention of the public and they come in you can start your very cost effective internal approach.
Remember results, unique and extra service, but don't forget about the importance of relationships. You see the way we see it the more you develop relationships with your patients the longer they stay, the easier to educate them and the more referrals they bring into your practice.
Stay Fit Seniors allows you to have the Big name celebrity, be unique, give extra service, have a longer time to educate and what I feel is the most important thing build strong lasting relationships. My seniors would practically walk through fire for me. There is no better group of patients that are compliant and love to brag about their doctor and his unique approach. Physical, mental, social and spinal well being are all part of the Stay Fit Senior investment. This investment in you, your practice/ business and your seniors will give your economic stability in this uncertain time.
You tap into serving the fastest growing segment of the population as a great chiropractor, not just a good one. You are removing subluxations and the exercise stabilizes the spine, lowers cholesterol, blood pressure, weight and increases bone density. The Stay Fit Seniors program gives you so many ways to grow a long healthy relationship with a senior so you become great in their eyes. That my fellow chiropractors is worth every bit of an investment in your practice, and future.
Seniors need to save money just like we do, so share this community unique care protocol with no financial barrier and have seniors call you. You will better serve them!
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