We are all hearing about catering to a niche market. If you want to make it in 2009 and into 2010 get focused on a niche market. Niche markets can be anything from herniated disc specialist, carpel tunnel, fibromyalgia, headaches, the list goes on an on. You know what,this advise is good. If you are trying to do all and be all in the public arena you will attract a small portion of that public. If you niche your practice you will have to target the special needs of a group and hope that it has a big enough draw while making you be the stand out specialist in that area. However that specialty better have exposure to a large group of people and also brings with it an inherited problem. The problem becomes pigeon holing your practice. You don't want to do that because while you are the specialist in your chosen area you still would want collateral referrals, right?
Do you want to have a niche in the fastest growing and largest segment of the population? Do you want to have a niche practice with the segment of the population that can use you the most? Do you want a niche practice with the most compliant group of the current population out there?
Stay Fit Seniors is the Gold Standard of exercise for seniors when they leave the safety of their homes and is creating a niche practice that answers yes to all of those above questions. We make you an expert in that field. Being associated with Jack LaLanne makes you an expert in that field. Yes, Stay Fit Seniors and Jack LaLanne makes you an expert in senior fitness because it fits the needs of what the media and the medical doctors have been trying to get the seniors to do.
OK, your right Dr. Russo, it makes sense but what about the pigeon hole? Stay Fit Seniors is the only program that I know of that consistently leads to collateral referrals because referrals are built into the system. You see while we are oxygenating the brain we are stimulating brain function for an hour a week with health visions educational videos. I know you might have them in your waiting room and a patient might watch while waiting for you but why not have them watch it for an hour a week. They are learning why their children, grandchildren, friends and whoever needs chiropractic all while exercising two times a week in your office.
It is no wonder why Stay Fit Seniors is the Gold Standard for senior exercise. Physical, mental, social and spinal well being is that standard of excellence that we want you to be part of.
Our system is turnkey from start up to everyday running.
In this economy you have to niche your practice, give more service
and do not forget about collateral referrals.
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