We are all hearing about catering to a niche market. If you want to make it in 2009 and into 2010 get focused on a niche market. Niche markets can be anything from herniated disc specialist, carpel tunnel, fibromyalgia, headaches, the list goes on an on. You know what,this advise is good. If you are trying to do all and be all in the public arena you will attract a small portion of that public. If you niche your practice you will have to target the special needs of a group and hope that it has a big enough draw while making you be the stand out specialist in that area. However that specialty better have exposure to a large group of people and also brings with it an inherited problem. The problem becomes pigeon holing your practice. You don't want to do that because while you are the specialist in your chosen area you still would want collateral referrals, right?
Do you want to have a niche in the fastest growing and largest segment of the population? Do you want to have a niche practice with the segment of the population that can use you the most? Do you want a niche practice with the most compliant group of the current population out there?
Stay Fit Seniors is the Gold Standard of exercise for seniors when they leave the safety of their homes and is creating a niche practice that answers yes to all of those above questions. We make you an expert in that field. Being associated with Jack LaLanne makes you an expert in that field. Yes, Stay Fit Seniors and Jack LaLanne makes you an expert in senior fitness because it fits the needs of what the media and the medical doctors have been trying to get the seniors to do.
OK, your right Dr. Russo, it makes sense but what about the pigeon hole? Stay Fit Seniors is the only program that I know of that consistently leads to collateral referrals because referrals are built into the system. You see while we are oxygenating the brain we are stimulating brain function for an hour a week with health visions educational videos. I know you might have them in your waiting room and a patient might watch while waiting for you but why not have them watch it for an hour a week. They are learning why their children, grandchildren, friends and whoever needs chiropractic all while exercising two times a week in your office.
It is no wonder why Stay Fit Seniors is the Gold Standard for senior exercise. Physical, mental, social and spinal well being is that standard of excellence that we want you to be part of.
Our system is turnkey from start up to everyday running.
In this economy you have to niche your practice, give more service
and do not forget about collateral referrals.
Wednesday, March 18, 2009
Sunday, March 8, 2009
Serve more and have fun with the "Gold Standard"!
Parker College and Dr. Mancini are the newest and biggest voice yet in our mission to help thousands of chiropractors help millions of seniors. Several years ago it was just the two of us.In the last year and a half six other locations came on and now Parker College is our ninth location. My hat comes off to every single one of our original six visionary chiropractors, Dr. Mancini and Parker College. Credibility and certainty about our program has arrived. The movement towards a more holistic approach of wellness is here to stay and so are we.
In these economic times we need a change and in this health care climate we need a change as well. Politics a side one thing is certain; cutting heath care costs, prevention and preventative services are going to be the new buzz words along with more value spent per dollar in your office. Whether paid for or not, prevention is key and Stay Fit Seniors has created the "Gold Standard" for Senior exercise. Our program of physical, mental, social and spinal well being is the "Gold Standard".
Stay Fit Seniors is not only removing subluxation but providing physical, mental, social and spinal well being to our seniors. We are stimulating brain function, educating them about chiropractic care, having a positive mental attitude, nutrition, all while exercising their heart, lungs and every major muscle group in their body; along with having fun!
Is that not what a practice is all about? Fun and promoting health? How do you define fun? Stay Fit Seniors defines fun as removing subluaxtion in an adjusting room and knowing that you are changing the lives of up to fourteen people in the Stay Fit Room. Wow! Two hands working and fourteen other people lowering there blood pressure, cholesterol, weight, and increasing muscle mass, bone density, while having fun and doing it all on their own! Yes you read it right, on their own. The entire program is turnkey from start up to self running, everyday.
To me fun is energy in the office, seeing results in my patients and seeing them having fun. The best part of fun is not wondering where the next new patient is coming from or how long they are going to stay. So whether you already get a lot of new patients or have a high PVA you can always use more, serve more and have more fun!
In these economic times we need a change and in this health care climate we need a change as well. Politics a side one thing is certain; cutting heath care costs, prevention and preventative services are going to be the new buzz words along with more value spent per dollar in your office. Whether paid for or not, prevention is key and Stay Fit Seniors has created the "Gold Standard" for Senior exercise. Our program of physical, mental, social and spinal well being is the "Gold Standard".
Stay Fit Seniors is not only removing subluxation but providing physical, mental, social and spinal well being to our seniors. We are stimulating brain function, educating them about chiropractic care, having a positive mental attitude, nutrition, all while exercising their heart, lungs and every major muscle group in their body; along with having fun!
Is that not what a practice is all about? Fun and promoting health? How do you define fun? Stay Fit Seniors defines fun as removing subluaxtion in an adjusting room and knowing that you are changing the lives of up to fourteen people in the Stay Fit Room. Wow! Two hands working and fourteen other people lowering there blood pressure, cholesterol, weight, and increasing muscle mass, bone density, while having fun and doing it all on their own! Yes you read it right, on their own. The entire program is turnkey from start up to self running, everyday.
To me fun is energy in the office, seeing results in my patients and seeing them having fun. The best part of fun is not wondering where the next new patient is coming from or how long they are going to stay. So whether you already get a lot of new patients or have a high PVA you can always use more, serve more and have more fun!
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