When you create wealth through your business, and your practice is your business, you are truly wealthy indeed. It is a means by which you add the greatest value to society while deriving the greatest financial rewards in return. We are here to serve and should receive the compensation we deserve.
You should invest in your practice and on the things that will make you unique in your community, increase your service, improve your results and create lasting relationships!
I am sure you get good results but then again you are suppose to. That is what a patient expects. So if you think about it they might tell a friend or two that you are good but so what. That might keep the practice in a slow growth or survival mode. If you get good results with a patient, give them more service than most and build a strong relationship with them, their going to tell everybody how great you and your practice are. There is a big difference between good and great. Great means growth. We all need growth. You can do it in many ways but in these economic times you might not want to spend a lot on external marketing and do more internal marketing; growth from within which will eventually bring you growth from the outside.
You need a plan and a system. You can not negate the importance of some external marketing, so if you only do a little why not use a big name to do it with.
Why not do some external marketing with the famous Jack LaLanne name and the
Stay Fit Seniors™ Program associated with your name. Now after you get the attention of the public and they come in you can start your very cost effective internal approach.
Remember results, unique and extra service, but don't forget about the importance of relationships. You see the way we see it the more you develop relationships with your patients the longer they stay, the easier to educate them and the more referrals they bring into your practice.
Stay Fit Seniors allows you to have the Big name celebrity, be unique, give extra service, have a longer time to educate and what I feel is the most important thing build strong lasting relationships. My seniors would practically walk through fire for me. There is no better group of patients that are compliant and love to brag about their doctor and his unique approach. Physical, mental, social and spinal well being are all part of the Stay Fit Senior investment. This investment in you, your practice/ business and your seniors will give your economic stability in this uncertain time.
You tap into serving the fastest growing segment of the population as a great chiropractor, not just a good one. You are removing subluxations and the exercise stabilizes the spine, lowers cholesterol, blood pressure, weight and increases bone density. The Stay Fit Seniors program gives you so many ways to grow a long healthy relationship with a senior so you become great in their eyes. That my fellow chiropractors is worth every bit of an investment in your practice, and future.
Seniors need to save money just like we do, so share this community unique care protocol with no financial barrier and have seniors call you. You will better serve them!
Tuesday, January 27, 2009
Saturday, December 27, 2008
Attach yourself to Jack LaLanne and Stay Fit Seniors by Roger Russo D.C.
Why attach yourself to Jack LaLanne and Stay Fit Seniors? Why does one attach oneself to anything bigger than oneself; to become bigger! When I started the concept in 2004 I wanted to attach my practice and chiropractic to the growing fitness trend and take my patients to the very best level of health. This trend was and has become bigger than me and bigger than chiropractic. I became part of something bigger but guess what happened? Dr Lauro wanted to open up one as well and together we became bigger than we were. Once we did that is when things started to really happen. We were separate offices with our own identities but connected through this fitness trend and the Stay Fit Seniors Program. The perception in the communities was tremendous. We realized we had to bring this to the profession and that is when Dr Lauro reminded me of something. He said you always say," Attach yourself to something bigger than you are and you become bigger" so we need to attach Stay Fit Seniors to something or someone bigger than we are.
He was right and we attached ourselves to the "God Father of Fitness" himself Jack LaLanne,
who is a chiropractor. You see its all about perception. Five years from now, ten years from now, when we have hundreds of locations around the country and in most chiropractic colleges we will all be part of something bigger but remain separate expressions of chiropractic. That's the power of branding. We all remain individual practices but connected to a quality turn key system with top shelf equipment and procedures, marketing and branding with Jack LaLanne working for us and with us to spread chiropractic. If you like go to the following link http://www.intelligentgraphix.com/Stay_fit/Ad_Materials/08180_2pg_ad_Russo.pdf
and see an example of branding. Imagine your office name and number on there instead of mine. For fun dial the 866 number and listen to Jack LaLanne talk about Stay Fit Seniors to patients. That 866 number answers 24/7 with a live operator just in case your office is closed.
WOW!
He was right and we attached ourselves to the "God Father of Fitness" himself Jack LaLanne,
who is a chiropractor. You see its all about perception. Five years from now, ten years from now, when we have hundreds of locations around the country and in most chiropractic colleges we will all be part of something bigger but remain separate expressions of chiropractic. That's the power of branding. We all remain individual practices but connected to a quality turn key system with top shelf equipment and procedures, marketing and branding with Jack LaLanne working for us and with us to spread chiropractic. If you like go to the following link http://www.intelligentgraphix.com/Stay_fit/Ad_Materials/08180_2pg_ad_Russo.pdf
and see an example of branding. Imagine your office name and number on there instead of mine. For fun dial the 866 number and listen to Jack LaLanne talk about Stay Fit Seniors to patients. That 866 number answers 24/7 with a live operator just in case your office is closed.
WOW!
The Senior Advantage by Anthony Lauro D.C.
If you desire to specialize, consider the 60-plus age group.
The Senior Advantage is catering to the needs of the 60-plus crowd which is appealing for a number of reasons:
• More care needed. This group needs chiropractic care more than any other group. Spines of individuals older than age 60 who have never experienced regular chiropractic care have a degree of degeneration and loss of normal spinal mechanics that necessitate chiropractic care.
Most people in this group also take medication(s) for a variety of health problems. The need to take medication indicates poor health, and anyone who is in poor health can benefit from chiropractic care.
• Large demographic. This group also has large numbers. According to the U.S. Census Bureau, individuals age 60 and older comprise more than 16 percent of the total population.
Over the next 15 years, approximately 40 million baby boomers will become senior citizens and they will be able to afford chiropractic care.
• Great amount of disposable income. Baby boomers control more than 70 percent of all disposable income, with $2 trillion in spending power and more than $1 trillion of that spent on goods and services.
• Compliant. This group is more likely to follow the recommendations of their doctors and follow through with care plans. They also prefer morning or early afternoon appointments, when most chiropractic offices are not busy.
PROBLEM: INSUFFICIENT EXERCISE
Research is showing that everything from heart disease to Alzheimer’s can be helped through exercise. The National Institutes of Health, many gerontologists, and researchers have found exercise to be the closest thing to an anti-aging pill that exists. People who are physically fit measure 10 to 20 years younger biologically than their chronological age.
Seniors are responding to this information. The International Health, Racquet and Sports Club Association (IHRSCA) reports the willingness of seniors to exercise has increased 350 percent during the past 20 years.
Although seniors are willing to exercise, getting fit is not easy for them to accomplish because the fitness industry has left out seniors. Seniors prefer to exercise alone or with people their own age.
A SOLUTION FIT FOR SENIORS
A solution fit for seniors (and practices) is circuit training to all patients age 60 or older who are receiving regular chiropractic care. This is a win-win situation: Seniors win because they get regular chiro-practic care and exercise; you win because you gain lifetime patients and an excellent source of referrals.
The Senior Advantage is catering to the needs of the 60-plus crowd which is appealing for a number of reasons:
• More care needed. This group needs chiropractic care more than any other group. Spines of individuals older than age 60 who have never experienced regular chiropractic care have a degree of degeneration and loss of normal spinal mechanics that necessitate chiropractic care.
Most people in this group also take medication(s) for a variety of health problems. The need to take medication indicates poor health, and anyone who is in poor health can benefit from chiropractic care.
• Large demographic. This group also has large numbers. According to the U.S. Census Bureau, individuals age 60 and older comprise more than 16 percent of the total population.
Over the next 15 years, approximately 40 million baby boomers will become senior citizens and they will be able to afford chiropractic care.
• Great amount of disposable income. Baby boomers control more than 70 percent of all disposable income, with $2 trillion in spending power and more than $1 trillion of that spent on goods and services.
• Compliant. This group is more likely to follow the recommendations of their doctors and follow through with care plans. They also prefer morning or early afternoon appointments, when most chiropractic offices are not busy.
PROBLEM: INSUFFICIENT EXERCISE
Research is showing that everything from heart disease to Alzheimer’s can be helped through exercise. The National Institutes of Health, many gerontologists, and researchers have found exercise to be the closest thing to an anti-aging pill that exists. People who are physically fit measure 10 to 20 years younger biologically than their chronological age.
Seniors are responding to this information. The International Health, Racquet and Sports Club Association (IHRSCA) reports the willingness of seniors to exercise has increased 350 percent during the past 20 years.
Although seniors are willing to exercise, getting fit is not easy for them to accomplish because the fitness industry has left out seniors. Seniors prefer to exercise alone or with people their own age.
A SOLUTION FIT FOR SENIORS
A solution fit for seniors (and practices) is circuit training to all patients age 60 or older who are receiving regular chiropractic care. This is a win-win situation: Seniors win because they get regular chiro-practic care and exercise; you win because you gain lifetime patients and an excellent source of referrals.
Subscribe to:
Posts (Atom)
